Courses by Mike Gospe

Create powerful buyer personas for your small business

22 Lessons

Create powerful buyer personas for your small business

Learn the 10 steps to building better buyer personas As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused...

4.9
(230)
Learn how to create a killer Elevator Pitch!

32 Lessons

Learn how to create a killer Elevator Pitch!

How to tell your business story with passion What's your story? You're at a network reception when a prospect walks up to you and asks,...

4.9
(230)
Product Management & Marketing: Positioning

22 Lessons

Product Management & Marketing: Positioning

Learn how to master your "positioning statement" in just 90 minutes. What is" product positioning"? Think of it this way: if your product were sold...

4.9
(230)
Product Management & Marketing: Personas

37 Lessons

Product Management & Marketing: Personas

Building B2B personas for the enterprise - an introductory course This course is about building "buyer personas" for business-to-business (B2B) markets. How good are you...

4.9
(230)