Learn to build effective B2B buyer personas with this comprehensive course. Unlock insights from market research to enhance your go-to-market strategy.
This course is all about creating effective buyer personas for B2B markets. You'll learn a simple 10-step process, use handy templates, and hear real stories from marketers. Perfect for both startups and big companies—it's your go-to guide for better marketing!
Building B2B personas for the enterprise - an introductory course
This course is about building "buyer personas" for business-to-business (B2B) markets.
How good are you are preparing a persona as part of your go-to-market plan?
And, how creative can you be if you don't have a market research budget?
I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!
I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!
Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!
This course contains:
Approximately 2 hours of video lectures.
Detailed description of my 10-step persona building process.
Download my persona template and learn about the 3 most critical components.
Examples of real personas created by real marketers in B2B companies.
Quizzes to test your knowledge.
Answers to frequently asked questions.
And more!
Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans.
Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business.
Expand your marketing experience as you build and hone your persona skills online and on your schedule.
4 Lectures
4 Lectures
4 Lectures
3 Lectures
3 Lectures
Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people...
yes.
The course provided a great overview and immediately actionable tactics to start my personas project.
A qualidade de video e áudio Ă© bem amadora, mas o conteĂşdo está Ăłtimo, muito profissional e dirigido. As legendas em protuguĂŞs, por outro lado, estĂŁo horrĂveis
This is a fine course. I was more looking for how to manage personas within an organization, rather than how to make them, but ill see if that's covered later
Unfortunately this covers the same fundamentals of creating a single persona, not managing multiple persona's across the enterprise.
Definitely VERY focused on marketing, not really Product Management (which does focus on minutia of people's jobs). But overall was a great course for anyone involved in creating personas in conjunction with marketing.
I would say it fits into "average", would have given it 4 stars, but none of the Resources work either, so that's why I leave a lower review.
I think we are missing a real customer interview to get the persona details. Other are ok with the timing of the course.
Practicalizing what I have just learnt will definitely make my job and that of my sales team more efficient and effective. It's a five star plus lecture.
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Dvir D.
not has i was expacted your paying for nothing