Master the 10-step process to create effective buyer personas that enhance your marketing strategies and understanding of target customers.
This course teaches you a simple 10-step method to create better buyer personas, helping marketers and small business owners understand their customers. Through videos and examples, you'll learn to define your target audience without needing a big budget.
Learn the 10 steps to building better buyer personas
As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can't afford to be "all things to all people." No only that, you probably don't have deep pockets to support a market research project to investigate your target buyers and their behaviors. So, how can you quickly build an illustration of your best target buyers -- one that is good enough to support a go-to-market plan? Or, if you are consulting with larger companies on their marketing plans, how can you guide them to produce better personas themselves?
The good news is that you can use the exact same method big companies use to craft their personas. This course unlocks the secrets to building better personas -- secrets and a 10-step process you can adopt today to answer these questions.
This 90-minute course is divided into a practical, pragmatic 10-step approach to illustrating your best target buyers. Each step is illustrated with a short video giving you lots of examples. Mike Gospe shares his personal story of how he discovered how to build better personas, including stories about the good, bad, and ugly persona examples he uncovered in his own journey. He goes further by prescribing how you should conduct the persona exercise and manage your internal politics so you get the best outcome possible. This course is for any marketer or small-business entrepreneur interested in learning how to better understand their best target customers.Learn the 10-step proven technique for building a better buyer persona
Download Mike's unique persona template and customize it to your business
Understand the 3 dimensions that must be included in your persona
Discover short cuts to help you document and share your persona
Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints
Learn the difference between "target segmentation" and a "persona".
Practice the 10-step proven technique for building a better buyer persona and applying it to your unique business.
Download Mike Gospe's unique proven persona template and customize it to your own business.
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Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people...
Excellent course! Content is clear, concise and actionable. Mike's knowledge is spot-on and he provides a thorough overview of the process involved in creating an effective persona.
- seems this course directed for B2B i was searching for B2C
- the templates extension files cannot be openedd!!! its not PPT, Doc, XLS, its sml, what is that?
Great course !
It give a lot of light to understand how the buyer persona work, and the templates give me guidance.
outdated - 2015 materials. no example on how to use this in digital economy/ online world, very corporate-like; no take away learnings for SME, local business, or for digital entrepresnuer, soloprenuer
so far so good
Sehr gut um überhaupt erst mal eine Übersicht zu dem Thema zu bekommen. Ich habe viel mitgenommen und bin gespannt wie es sich anwenden lässt. Vor allem das extra Material zum downloaden ist hilfreich um noch ein paar Beispiele zu haben. Verbesserungsvorschlag: Ein Kapitel in dem man zusammen ein Customer Avatar erstellt wäre noch super.
Very precise and detailed information on personas. I'm a full time student working on B.S. Web Design & Development. Instructors give us the bare minimum and expect us to learn personas after a 5 minute speech on personas. It's been a year and I was still confused... didn't really have a clue how to even start gathering proper data for a persona / buyer avatar. This Video has catapult my understanding and with the templates provided I can properly execute and gather pertinent information on personas / buyer avatar for future projects and personal business.
Great information, although the name of the course implies its applicability for small businesses. He speaks repeatedly about forming teams and dedicating a greater degree of resources to persona creation / research than many small businesses and entrepreneurs have available, which can feel discouraging. Nonetheless, the process is solid and the detail is good for the level of course.
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Samuel M.
Unklar, das B2B Buyer anvisiert werden. B2C unterscheidet sich in Teilen stark. Aber akzeptable Intro zu Personas.