Master your product positioning statement in 90 minutes. Learn strategies to influence customer perceptions and craft compelling marketing copy.
This course helps you master product positioning and create effective positioning statements in just 90 minutes. It's all about understanding how your product fits in the market and how to communicate its unique value to your audience.
Learn how to master your "positioning statement" in just 90 minutes.
What is" product positioning"?
Think of it this way: if your product were sold in a giant store, what aisle would it be on? What other products would it be next to?
Or consider this:Â your customers always have choices. So, how does your product compare next to the nearest competitive alternative?
Your answers to these questions provide clues to how your product is positioned in the minds of your target customers. Leaving your product positioning strategy to chance is dangerous because you can't dictate how the market will respond. However, you can influence it. And that's what this course is about.
Before you can write clever advertising copy, you need a clear product positioning strategy
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence the minds of the people we want to sell to? The answer, in large part, is in how you talk about your product, the problems it solves, and how and why it is the best alternative to competitive alternatives. You need a positioning strategy before you can write clever advertising copy, press release headlines, your website copy, etc.
Learn how to craft a positioning statement that will help you win in the marketplace
This course teaches you the thought-provoking approach called positioning. It starts with developing a positioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market. Equally important to having a best positioning statement tool is knowing how to use it. Because, success requires you not only be a master of marketing; you need to be savvy at organizational politics. (If you work in a big company you'll appreciate this insight.)
This course contains 6 power-packed lessons accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 15 minutes. In this course I teach you all of my secrets to position your product, service, or company for best success.
Understand how and why positioning statements drive better, more relevant and clear communications
Learn how to create your own positioning statements
Practice evaluating positioning statements
1 Lectures
6 Lectures
2 Lectures
Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people...
Very knowledgeable and excellent delivery. Thank you.
Excelente curso, el contenido es claro
Helps understand how to create a positioning statement
Great content with real examples and applications of the concepts. The attached resources take away the need to jot down everything and just focus on the course.
Excellent content, easy to understand
excellent match
Great course!
This course is good but there must be some more insight
I loved the course. It drilled down into this particular aspect instead of an A-Z product marketing course which only gives an overview of the topics. The only thing I would change is to take the picture of the mouse out of the top corner of the slides in a particular lesson. I am mouse phobic so I fast forwarded through this part. That aside, I look forward to the next course in the series.
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Gerald V.
The lessons were explained thoroughly. It's not boring. The quizzes help me to refresh the lessons I've learned.