Learn to tell your business story with passion using the Message Box method. Master your elevator pitch and enhance your marketing communications in this comprehensive course.
This course teaches you how to share your business story with passion using the powerful Message Box technique. You'll learn to craft effective messaging so everyone at your company can tell the same engaging story, making it easier to connect with prospects and boost lead generation.
How to tell your business story with passion
You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.
The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.
During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.
Understand how and why the Message Box drives better, more relevant and clear communications
Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activitie
Apply effective messaging techniques to improve lead generation activities.
1 Lectures
5 Lectures
7 Lectures
Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people...
The course is quite thorough and helpful. What it emphasizes and teaches is important.
It was short and to the point.
I am technician of a product. In my company people realize you not only as expert of technical specifications, but how to apply it to bring solutions for a customer.
Said that, my colleagues put me in charge to create a sales pitch and for a long time I was looking at this only by technical perspective, conclusion, I missed the target.
I was struggling to find ways to contribute with right information and with courses like How to Create a Killer Elevator Pitch!, Product Manager and Marketing Personas and Product Manager and Marketing Positioning, I think I will have a good grasp how to do it.
Step by step process for developing your customer persona, what messages are, how to write them, and when to send the message to the customer and why it is done this way.
Excellent course. Highly recommended.
I'm about getting to the point, stopping and starting video for exercise is too slow of pace for me.
Excellent course on messaging. Truly helped refine our product and company messages in order to create a consensus across the brand from sales to engineers to customers. Course was laid out in an easy to understand manner and was clear, concise and to the point.
Concise. Covers aspects exactly as the course description says. Delivery sis well paced and formulated
Examples of good vs poor elevator pitches would help reinforce the learning and add to the value of the course.
Clear, consise, very useful
very valuable information.
Thank you
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Swapnil
I liked the course format. Some exercises made me to think hard but sometimes that's when you come up with better ideas. I highly recommend on taking this course to aspirants interested in refining their messaging.