Learn essential marketing concepts and develop a complete marketing plan tailored for today’s global environment in this comprehensive introductory course.
This course is all about understanding marketing basics, like how to spot opportunities and create effective strategies. You’ll learn to develop a marketing plan that’s super relevant in today's world. Perfect for anyone who wants to dive into marketing, whether you’re in a company or starting your own biz!
An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.
This introductory marketing course covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All of this is taught in the context of today’s complex global environment. By course end, you will be able to analyze a marketing opportunity and write a marketing plan to address that opportunity. A must for both corporate marketing employees and budding entrepreneurs.
The course includes "Real World Applications" for you to develop your own marketing strategy, field your own marketing research, develop and test new product ideas and an advertising campaign. At the end, you will also be able to write a complete, professional marketing plan!
1. How to develop a marketing strategy. 2. How to use market research to test their ideas. 3. How to develop an effective marketing mix, including new products and advertising, 4) How to write a complete marketing plan.
5 Lectures
7 Lectures
30 Lectures
8 Lectures
2 Lectures
Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley. Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and...
nicely explained
So far the course content is relevant to my job.
good
it's good
its extremely helpful
Nice
The course is great and gives a clear snap shot of principles of marketing. The course is suitable for undergrad, postgrad and business owners.
Currently, I am postgrad and the course makes my life easier to keep up with my class at a business schools. I highly recommend it.
It covers the fundamentals of marketing very well. I recommend it to beginners. Although the presentation of the course could be better.
This is good for helping me study the basic of marketing. Reading the textbook only can be really hard but this course make it easier learn and understand.
Your email address will not be published. Required fields are marked *
Adesewa O.
The concepts are well broken down and easy to understand.