Marketing Coach

Master marketing strategies with our comprehensive course. Learn from a former CEO through 50 engaging videos and elevate your business success.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is like your ultimate go-to guide for marketing! With fifty handy video lectures, you’ll learn everything from creating strategies to writing killer marketing plans. Perfect for anyone in the game, whether you're solo or with a team!

Key Points

  • Comprehensive marketing knowledge for businesses
  • Fifty video lectures covering all marketing topics
  • Includes lecture notes and quizzes
  • Focus on strategy development and execution
  • Build a 'marketing mindset' to spot opportunities

Learning Outcomes

  • Develop and execute a strong marketing strategy
  • Write a professional marketing plan for stakeholders
  • Recognize opportunities in the business world
  • Train yourself and your team on marketing concepts
  • Become confident in marketing decisions and execution

About This Course

"How to" marketing for business. Quick. Convenient. Flexible. Taught by former CEO.

This course is an encyclopedic reference on marketing for the large and small business.  The fifty video lectures include every marketing subject that will ever be needed, from opportunity identification, strategy development, execution and writing a marketing plan. Use the course as training for you and your employee or as a reference on marketing topics.  The video lectures are accompanied by a complete set of lecture notes and a quiz following each key section. 

  • By the end of the course you and your employees will be able to develop and execute a professional marketing strategy.

  • You will also be able to write a professional marketing plan to present to employees or investors.

  • You will be able to develop a "marketing mindset", allowing you to recognize opporunities in the dynamic business and cultural environment.

Course Curriculum

Instructor

Profile photo of Daniel McCarty
Daniel McCarty

Dan McCarty is an MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley. Dan has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies.  Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and...

More Courses By Daniel McCarty
Review
4.9 course rating
4K ratings
ui-avatar of Sandra WhiteStevens
Sandra W.
5.0
2 years ago

Great insight into marketing so far.

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ui-avatar of Barry Webster
Barry W.
5.0
2 years ago

The instructor is very clear with his concepts!

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ui-avatar of Andre van Berlo
Andre V. B.
5.0
4 years ago

I'm 14 lessons into the course and very happy with it so far! Everything is explained calmly and clearly. Worth every penny!

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ui-avatar of Anna-Marie Reiff
Anna-marie R.
5.0
5 years ago

I took a marketing course at a local college and this was WAY better.

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ui-avatar of Samuel Ollor
Samuel O.
4.0
5 years ago

On the good side, I'm learning so much about marketing and what it entails. On the other hand, the audio/recording volume can be better. I finished the course so you too can.

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ui-avatar of Evangelia Veremi
Evangelia V.
5.0
6 years ago

Nice talking, clear explanation, gives reasoning to what is said. though it is simple you gain deep knowledge of the subject.

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ui-avatar of Rebecca Petricevic
Rebecca P.
2.5
7 years ago

Solid. And the instructor is endearing and obviously knowledgeable. This course could probably use a refresh though as it's been 4 years.
I'm not sure why a course about marketing touches on supply chain at all...

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ui-avatar of Georgene
Georgene
5.0
7 years ago

Excellent information. Dan simplifies the concepts and presents them very well.

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ui-avatar of Joel Goldstein
Joel G.
5.0
7 years ago

Dan is one of a kind with his great experience, all of his words are smart and he opened my eyes to the Marketing world.

Thank you very much

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ui-avatar of Alison Williams
Alison W.
4.5
7 years ago

I loved this course and it's clear Dan knows what he's talking about. It's a great base to provide marketing confidence.

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