Customer Acquisition with Social Media Content Marketing

Learn authentic online self-promotion strategies to attract clients, stand out from competitors, and drive qualified traffic through effective content marketing.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is all about helping freelancers, coaches, and consultants promote themselves online effectively. It teaches you how to get noticed without being annoying and introduces a handy framework for authentic self-promotion.

Key Points

  • Promoting your business on social media step-by-step.
  • Stand out from competitors and pick up new clients.
  • Authentic strategies to attract clients without being pushy.
  • Understanding the '5 Factors of Self-Promotion' Framework.
  • Effective content marketing to drive qualified customers.

Learning Outcomes

  • Identify the right social media platforms for promotion.
  • Craft messages that attract clients without being salesy.
  • Build credibility online and stand out from competitors.
  • Apply the '5 Factors of Self-Promotion' in real scenarios.
  • Drive traffic to your website using content marketing strategies.

About This Course

Step-by-step to promoting your business on social media, differentiating from competitors and picking up new clients

Authentic Online Self-Promotion Strategies to Catch the Attention of your Clients, Win their Trust and Stand out from the Noise

Are you a freelancer, coach or consultant who's looking to pick up some more clients online?

Are your "promotions" getting lost in the shuffle?

Is your message being drowned out by the noise?

Discover the Step-by-Step Strategy for getting Noticed without being Spammy, Sleazy, Pushy or Annoying

Get the answer to questions like..

"What's the proper way for promoting myself when I'm looking for clients?"

"How do I promote myself and my business without being a "salesy" or "pushy"?"

"Where exactly should I go to promote myself so I get noticed?"

"How do I get my promotions to be noticed instead of being drowned out by all the spam?"

"How do I start building credibility online?"

Learn how you can use The "5 Factors of Self-Promotion" Framework to Authentically Promote yourself to your Customers and Clients, Stand out from your Competitors and win new Business

Factor 1 - Platform Trend

Factor 2 - Common Desired Benefits

Factor 3 - Hidden Objections

Factor 4 - Pitchfork Tripwire

Factor 5 - Alignment Magnet

See you inside the course!

  • Catch attention of target customers online on social media platforms

  • Drive qualified customers to website with content marketing strategies

Course Curriculum

Instructor

Profile photo of Brian Yang
Brian Yang

Brian B.  is a popular Kindle Publishing coach and writer of Hustle&Design.    He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.    As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online...

Review
4.9 course rating
4K ratings
ui-avatar of Rosemary Adamu Edor
Rosemary A. E.
5.0
4 years ago

Pretty eye opening. Thank you,Brian!

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ui-avatar of Soraya Chohan
Soraya C.
3.5
6 years ago

Some good stuff, I especially liked the 5FSP framework. The delivery was a bit bland, some diagrams or visuals would have been great rather than just the words that were being spoken.

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ui-avatar of Steve Staudenmeir
Steve S.
1.0
7 years ago

This instructor has some fairly good tips particularly during the first part of the course. The idea of looking at customer acquisition through the buyers perspective rather than pure self-promotion is sound but hardly revolutionary. The instructor uses special terms like "pitchfork", "alignment magnet", etc. that are perhaps meaningful to him but I couldn't really relate to them. The sound quality of the training was rather poor and many modules begin with overlapping voices (voice over voice) as if two modules were playing at once. This was irritating. I decided to bail about midway through the course because the content was boring and the delivery style dry. Also, the volume was inconsistent from one module to the next and I had to keep adjusting the volume up and down. The presentation mode was powerpoint style with the instructor largely just reading the slides. Also, large sections of many of the slides were whited out to conceal much of the content. This was probably done because the whited out content was probably not relevant to what the instructor was trying to illustrate but there was so much of this that it became irritating after a while. In general I would say that someone who was interested in marketing through social media might want to check out because it does have some good tips. But overall, I don't believe the course was the kind of quality I have come to expect on Udemy.

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ui-avatar of Brett Miller
Brett M.
5.0
7 years ago

This is a thorough and easy-to-follow course that has provided many insights. I'm literally updating our company's customer acquisition plan with this information as I go.

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ui-avatar of Andrew Howard
Andrew H.
5.0
7 years ago

it was great stuff!

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ui-avatar of Equilibrium Zone
Equilibrium Z.
4.0
8 years ago

This is insightful. I have learnt a lot. Thumbs up

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ui-avatar of Tracia
Tracia
5.0
8 years ago

Content is easy to understand. Practical examples were excellent. Very useful. Very easy to implement.

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ui-avatar of Julio Ibarra
Julio I.
5.0
9 years ago

Brian Yang delivers with everyone one of his courses. He definitely knows his market and demonstrates it in his videos. What i enjoyed is the easy to follow instructions he provides and makes you think "why didn't I think of that!' I have purchased other courses from him and can honestly say he does a great job in every course I have taken from him.

Thanks Brain

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