Advanced Copywriting Strategies for Online Sales

Learn advanced copywriting techniques to turn online leads into buyers with a step-by-step system designed for coaches and internet entrepreneurs.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course dives into advanced copywriting techniques that help turn online leads into buyers. Aimed mainly at coaches and entrepreneurs, it provides practical strategies for improving sales without sounding too pushy, plus some handy templates and examples to guide you along the way.

Key Points

  • Step-by-step system for converting leads into buyers
  • Focus on advanced copywriting techniques
  • Understand the difference between features and benefits
  • Learn to sell without being overly salesy
  • Bonus materials including templates and common mistakes

Learning Outcomes

  • Master the art of selling without being salesy
  • Create compelling product descriptions that double perceived value
  • Avoid common copywriting mistakes that newbies often make
  • Use emotional triggers to enhance your copy
  • Develop a personal style for writing persuasive sales letters

About This Course

The step-by-step system for turning online leads into buyers with advanced copywriting techniques

Advanced Copywriting Strategies for Online Profits

The step-by-step framework for turning online leads into buyers with advanced copywriting techniques



Who is this for:

Coaches, information product creators and internet entrepreneurs that are looking for a follow-along system to increase sales of product or service


What's inside:

  • Copywriting law: "Pill in the meat" (How re-positioning can fix this problem)

  • "Interpretive vs Definitive Language" The most common, overlooked copywriting mistake

  • A simple "tweak" in communication to increase product sales

  • Selling without being salesy - The "Copy n' Paste" strategy

  • Step-by-step to helping customers "realize" why they need your product

  • Incorrect use of "Features vs Benefits" - Why most novices screw this up

  • How to double the value of products in the customer's eyes through product description

  • "Airplane Assembly" - How to never run in to writer's block when writing copy

  • The "no-brainer purchase" sales offer examples

  • The "Hollywood Method" to entertain, motivate and profit

  • The use of the "Obligation" factor for getting customers to sell themselves

  • Tony Robbins' Method of influence

  • Walk-through and tear down of 2 "cold-leads-converting" sales letters

  • The 1 prerequisite for writing mind-reading, trust building sales copy

  • Warning: The dark side of copywriting

  • Examples of ethical and effective use of the "Scare Tactic"

  • "Emotional trigger-words" archive for "spicing" up your copy

  • BONUS - The fill-in-the-blank minimalism sales letter template for info-products

  • BONUS - Top 10 Udemy course copywriting mistakes


And much more!


Who this is NOT for:

  • Brand consultants that are looking to create brand awareness for clients

  • Commercial advertisers working for AD firms

What this system is NOT:

  • Marketing 101 theories (AIDA, Maslow's etc.)

  • Directions or benefits on becoming a copywriter

  • Copywriting "best-practices" for novices

  • Directions on becoming a freelance writer

  • Improve conversion rate of online product sales

  • Write copy that builds trust and engages customers

Course Curriculum

2 Lectures

Instructor

Profile photo of Brian Yang
Brian Yang

Brian B.  is a popular Kindle Publishing coach and writer of Hustle&Design.    He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.    As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online...

Review
4.9 course rating
4K ratings
ui-avatar of Eitan Divinsky
Eitan D.
5.0
8 months ago

Almost 10 years since this course was first published, it's still a great buy. The instructor gets right into it with great examples and easy-to-understand language. Well worth the time/money!

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ui-avatar of Matteo Luigi Briganti
Matteo L. B.
4.5
9 months ago

ok

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ui-avatar of Grecy Jean
Grecy J.
5.0
1 year ago

Solid copywriting foundation

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ui-avatar of Margaret Magdalena
Margaret M.
5.0
1 year ago

The author gave examples and the examples are easy to understand. Also, the tips so far don't feel like beginner tips. So far so good! 👍😊

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ui-avatar of Kristina Matukaitė
Kristina M.
2.0
2 years ago

Summary: I do feel bad criticising so much, but honestly – this course is not worth the money. If you are looking for an advanced course – this is not advanced. If you a beginner – I'm sure there are many other courses for beginners that are way better than this one.

More details: I chose this course because it was titled "advanced". For beginners it may be a good-ish course – some basic theories, some examples, nothing too serious yet (I watched 1 h 30 min so far, I'll update the review if its get better).
However, as far as "advanced" goes – I see nothing advanced here, sadly. I finished my masters degree in advertising 5 years ago and I thought this would be a good opportunity to brush up on some things. Unfortunately, so far it does not seem to be useful at all.
Also, some sexist examples are just terrible. I wish I would have known that prior buying, I would not buy it again.
I write copies professionally for more than 8 years now (not in English). I thought this course will help me to revise my English terminology of this subject as well, yet even I (a non-native speaker) can spot some grammar errors in the presentation. That would be fine in the sales or design course... But we are talking about writing there! How can I trust a "professional" who does not know (or care) about proper grammar.

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ui-avatar of Lungu Robert
Lungu R.
5.0
2 years ago

This course it’s very useful and specific to learn copywriting to next level.

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ui-avatar of Sergio Perea
Sergio P.
5.0
2 years ago

This information is easy to understand and actionable.

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ui-avatar of Yannick Gijtenbeek
Yannick G.
5.0
2 years ago

goede cursus. ik leer zoveel dat ik moeite heb om alles toe te passen. echt een gem deze cursus

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ui-avatar of Erwin Dimitri BOURDETTE XAVIER MPASSI
Erwin D. B. X. M.
5.0
2 years ago

By the time you finish watching this course, you'll will have learned... how to write words that sell. Just picture yourself 1 month from now... making 5-6 figure with a sales pages and a couple of emails. Or making money freelancing taking high paying clients. This course is FOR YOU if you want to make a huge amount of money OR live a life you want.

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ui-avatar of Flora Aslyn Olympia
Flora A. O.
2.0
2 years ago

Redundant and the examples used are not at all useful. He could've used something else like an actual product to sell or something. Plus, there were a lot of typos in his presentation (e.g. PRIVILAGE), which kills his credibility as a copywriter/coach.

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