Learn how Neuromarketing influences buying behavior and gain tools to make conscious purchasing decisions. Empower yourself against marketing manipulation.
This course dives into how marketing affects our subconscious mind, helping us recognize the tricks that lead to impulse buying. It's all about empowering consumers to make informed choices and stay aware of marketing strategies that influence us daily.
Discover how Neuromarketing plays with subconscious triggers to make us buy more. Learn how to become immune to it
"If you buy - or sell anything, anywhere, you need this course!..."Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â (review from Anne Jordan)
In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.
Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.
And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.
The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something
Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.
So what should you expect?
Understand your subconscious mind - and how we make buying decisions
Recognize strategies used by marketers - and how they try to influence us
Use simple rules of thumb - and avoid falling for umpulse buying
Free yourself from marketing manipulation - and make conscious buying decisions
And So Much More... such as survival instincts, sex, herding, obedience, starvation, neurotransmitters, countless commercials, and so on ...Â
Understand the working of our subconscious mind
Recognize the many strategies used by marketers to influence our subconsciousness
have fun seeing through marketing tactics in ads, commercials and point of sales
3 Lectures
4 Lectures
4 Lectures
3 Lectures
Hi, my name is Gregory Caremans. I'm the founder of the award-winning Brain Academy.I have studied psychology and have a Master in communication, As the former Director of the Institute of Neurocognitivism in Brussels I have also specialized in the Neurocognitive and Behavioral Approach.With the Brain Academy I have taught over 400.000 students on Udemy how to better understand their...
Awesome short course that is a breeze to go through and really opens up your eyes to how the corporate world is manipulating us everyday. Gregory is a highly engaging and funny teacher too!
Gregory is always funny in his courses, great content, well exemplified.
Excellent! I love the way he present the subject because It fun and entertaining. It's my second course with Gregory and have 2 more in my line up!
Absolutely outstanding ! so much worth it ! straight to the point , very interesting and eye opening i will use it to advertise my business and save myself a lot of money when shopping ! Thank you !
I was warned about marketing ploys and how they can prey on a shopper's vulnerabilities - plus I was entertained - thanks to Gregory Caremans' captivating teaching method! The Brain Academy hosts some of the best courses that can be found on Udemy.
Fantastic learning experience, very informative and easy to understand with great features, including the ability to take notes while listening and the abile to repeat the quiz.
The course is easy to follow, has lots of practical real-life examples, is structured logically and regularly provides the opportunity to consolidate knowledge
Interesting course: more of teaching ethical marketing. The teacher has a sense of humor, and encouraging you to build critical & rational thinking on shopping or marketing if you are working/learning that direction like I'm doing.
A very interesting course with lots of useful information. The author is funny and expresses the ideas in an engaging way. I had fun watching this course!
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Moksha S.
The course could be more challenging a bit more interesting and advanced with new age options and learning would’ve been helpful