Learn a More Natural Approach to Marketing that Feels Comfortable, Genuine, and Most Importantly, is Effective.
Do you hate marketing that feels manipulative?
Are you tired of feeling like your marketing has to persuade or manipulate people if it's going to be effective?
Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?
Does it feel out of integrity and make you want to avoid marketing all together?
Or, maybe you find yourself...
Getting overwhelmed trying to keep up with all the latest marketing trends.
Doing what you think you need to do to market yourself, only to find it doesn't work.
Struggling with writing marketing copy
Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.
I'm here to tell you there is another way.
Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).
I've also run my own marketing coaching, consulting, and training business for more than 20 years.
And, I almost left that business because of marketing.
A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.
That's when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies.
I’d like to introduce you to something I call Inspired Marketing.
In this course you'll learn:
What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration
The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)
The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business
How the motivation and intention behind your marketing can make all the difference
What Inspired Target Marketing is and how to use it in your business
How to use Inspired Copywriting to write the perfect copy to market your programs and services
How to use something I call The Marketing Copy Tree to help you write copy more easily
How to transform Traditional Marketing Strategies into Inspired Marketing Strategies
How to use Inspired Marketing Strategies and Tactics
How using the concept of Inspired Selling can totally transform how you feel about selling your services
If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!
What Inspired Marketing is and how it differs from Traditional Marketing.
6 Steps to help you tap into Inspired Marketing Ideas to market your business.
How the motivation and intention behind your marketing can make all the difference.
3 Lectures
7 Lectures
2 Lectures
2 Lectures
7 Lectures
1 Lectures
1 Lectures
2 Lectures
Bestselling Online Teacher and Top Marketing Instructor, teaching Coaches and Consultants how to build a business and life they loveAfter a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing. Debbie teaches courses for independent coaches...
I'm sorry, I liked Ms LaChusa and I really want to find reasons to like this course. But, for me, it was too much talking, too little revelation, no real examples, and maybe, in the end, just too obvious. A case study where she actually helped a real business (think TV show, "The Profit") would have been far more instructive and far more interesting. Instead, the course felt like 4 hours on a shrink's couch.
Too many printed materials. Does not flow well
It was a very good match for what I was needing and wanting
This is what the title promised and what I expected.
So far this is exactly inline with my business goals. My business is all about inspiring others and creating dynamic relationships with customers and cooperatives.
Very good course, and nicely complements the Inspired Business course. I would have liked more interactive assignments, but otherwise a great course!
like the idea.
the best thing for me were the Worksheets.
Exceptional course. Very helpful. Will make a huge difference to me!
The course has provided me with valuable perspective regarding the intent, development, and execution of marketing plans and methods. What drove me to give the course five stars is that the content looks into the foundation of your business and its motivations, which in turn challenges me to think critically about what products and services I am offering and why consumer should be motivated to choose my business to fulfill their wants and needs.
Your email address will not be published. Required fields are marked *
Aryeh G.
Really impressive approach to marketing that really resonates!