Key Account Management Program (KAM)

Learn to develop effective Key Account Programs and executive sales strategies crucial for selling to major customers in your enterprise market.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is all about selling to big customers and setting up Key Account Programs. You'll learn how to allocate resources wisely and develop strategies to boost your revenue from your most important accounts.

Key Points

  • Learn how to sell to major accounts.
  • Understand the importance of Key Account Programs.
  • Recognize that 80% of revenue comes from 20% of customers.
  • Know the need for experienced managers in large accounts.
  • Develop effective selling strategies for major customers.

Learning Outcomes

  • Create a Key Account Program tailored to your company.
  • Formulate selling strategies for major customers.
  • Master executive sales techniques.
  • Recognize the significance of senior managers in account management.
  • Improve overall revenue by focusing on key accounts.

About This Course

This program is teaching, how to sell to major accounts. You can develop Key Account Program if you get this course

As you know, in enterprise market, 80 % of revenue comes from 20% of company’s customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.

  • You can start developing Key Account Program

  • You can start developing selling strategies for major customers

  • You can learn executive sales strategies

Instructor

Profile photo of Tayfun Türkalp
Tayfun Türkalp

In 1979 he graduated from ODTU Business Administration. From 1984 until 1994, he worked as Marketing and Sales Director in NCR IT systems. He lead the NCR Dealer channel. Tayfun Türkalp, who develops business with 50 channel entrepreneurs and enlarged them as a solution partner and service partner, formed the Alcatel GSM channel in 1997 and established the enterprise channel...

Review
4.9 course rating
4K ratings
ui-avatar of Varsha Srivastava
Varsha S.
5.0
10 months ago

Very Useful

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ui-avatar of kamlesh B
Kamlesh B.
4.0
10 months ago

Its an worth still to know indepth knowledge of Internal lobbying and external lobbying

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ui-avatar of Stebin A K
Stebin A. K.
4.0
11 months ago

Good Learning

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ui-avatar of Oluwatobi Abayomi-Olukunle
Oluwatobi A.
5.0
1 year ago

It was detailed and very eye-opening. I learnt alot

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ui-avatar of Ashish Sankhala
Ashish S.
4.0
1 year ago

It is nice course and good starting point as how you can do the key account management.

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ui-avatar of Joel Nzaki
Joel N.
3.0
1 year ago

Average training

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ui-avatar of Rajib Krishna Ghosh
Rajib K. G.
4.5
1 year ago

good

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ui-avatar of Ettiene van Zyl
Ettiene V. Z.
5.0
1 year ago

yes very good

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ui-avatar of Berenice Lev Castilho
Berenice L. C.
3.0
1 year ago

Achei que fosse mais detalhado as atividades de Kam

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ui-avatar of ShanmugaPriya Vs
Shanmugapriya V.
5.0
1 year ago

great

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