Learn effective marketing and visual merchandising techniques to enhance your craft fair booth and attract more customers.
This course teaches you how to make your craft booth pop and attract more customers at craft fairs. You'll learn key marketing techniques, how to display your jewelry beautifully, and the importance of customer feedback. Plus, tips on choosing the right shows for your creations.
Marketing and visual merchandising techniques used at the finest stores that can be incorporated into your booth.
Craft fairs are a great platform where jewelry can be showcased and it serves the dual purpose of not only exhibiting your artistic abilities but also allows you to make money at your craft. Craft fairs are also great sources of being able to build a database of jewelry enthusiasts to whom you can directly market your future designs and marketing campaigns.
These are also great platforms where you can get to know of the feedback of the customers based on which the designs can be fine tuned in the future. By no means do I suggest that you completely abandon your unique designs! Instead, I recommend that you listen to the customer at a specific craft fair and supplement your offering with items that this customer would like. For example, if the customers attending a craft fair in a specific market tends to trend young, you may want to add some charm jewelry with cats, dolphins, and the like.
But having said all these it is important to remember that both sales and publicity of the jewelry will be possible only once people come to the stall or tables of the designer. In most cases, community craft fairs consist of basic booths with tablecloths haphazardly tossed over 6 foot tables. Certainly, you can do better than that!
Considering the craft fair hosts multiple other people often selling similar items, it is important to ensure that your booth is attractive enough for people to stop, try on , and pick up your jewelry. This book is created to help you become a successful at a craft fair.
The classes will uncover how to choose shows based on cost and popularity; packaging, displaying, and creating signage for your area. The book will also include photos that show examples of good and bad techniques.
This course has a full 30-day guarantee. If you are not fully satisfied, Udemy will refund the full cost of the course. So, please enroll today. You have nothing to lose, and a new skill to gain!
Visually merchandise your craft booth
Make your craft booth more inviting using all 5 senses
Learn the benefits of choosing the right show
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Monique Littlejohn is an accomplished jewelry designer, photographer, and nonprofit professional who now spends her time in South Australia. Jewelry Design: Monique has been designing and selling jewelry for 30 years. Her specialty is wire wrapping and she enjoys teaching others this unique art.She is also an accomplished photographer who has won over 100 awards through Pixoto, Viewbug, and local...
I don't like that my only experience has been words on the screen and someone reading the words to me. I can read the words myself. I would prefer an actual person do the presentation rather than the format given.
I sell at craft fairs so I guess it is a good fit for me.
I hoped to see more visual examples and less text. Nevertheless I learned some other skills for making a good market booth.
I was expecting something that shows examples, not just a narrative.
Im a newbie ....this is a good start course for me!
I am very disappointed that the class consisted of having the verbal content READ to me.That's it, that's all... not kidding. I can read for myself thanks. You would think that Monique would know this simple truism, given all of her advice. This course was just a bunch of fluff and obviousness that any amateur could have written. Us craft folks artistes is just hicks, ya know.
It may be a little difficult to find specific information for review, since it is a read-a-long class, and most of the pages look alike, but there is a lot of good information in this lecture.
I found it odd that Monique Littlejohn did not present this course. The person reading the course was very monotone. I feel the course would have more effective if she would have presented it.
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Rachel K.
Each screen is full of text which is read aloud. one lesson is repeated twice. While the information is helpful, the presentation could be improved.