Learn to identify marketing personas and buyer journeys, turning leads into closed sales while delivering key messages that resonate with your target audience.
This course helps you become a marketing whiz by teaching you about buyer personas and the journey they take. You’ll learn how to connect with your audience and guide them from being just leads to making sales. It's all about understanding and engaging your customers!
Identify and target your audience using marketing personas and the buyer journey, turning prospects from leads to sales.
Are you ready to become a marketing rockstar?
Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.
This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.
Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
Speak fluidly about how to turn leads into sales.
4 Lectures
4 Lectures
3 Lectures
1 Lectures
William Flanagan is the Founder and CEO of Audienti (formerly OMA-Organic Marketing Analytics), a software company that helps businesses drive traffic that converts with content. He is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries. Formerly, William was the CEO of TEMPUS Group (US), a...
Great
common sense material
Not really what was expected
happy :)
Truely good to know personas
eh, nothing I didn't already know
Gives a basic overviews of how B2B sales would be done. The messages delivered from this course are ok but they can be further enhanced to ensure genuine connections with people.
Its quite technical but I have enjoyed it , made me think out of the box. Thank you
great
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Ashli B. T.
Excellent information! I've marked this one down to take again - it was THAT useful!!