Learn a comprehensive 4-step content marketing process for B2B lead generation, covering content creation, promotion, and measurement strategies.
This course gives you a practical, 4-step guide to content marketing for B2B products. It's all about creating content that resonates with your audience and drives leads and sales. Plus, it's quick and easy—just about an hour over lunch!
A practical plan and process, end to end, to drive leads and sales with content marketing.
Interested in content marketing, particularly for B2B products?
In this course, we will go through the complete, 4-step content marketing process used by Audienti (formerly OMA) both with clients and in our own efforts to drive B2B lead generation efforts.
In this course, we'll answer questions like:
How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry
How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
What types of content to produce, and what channels to use to promote it
How to manage a content creation calendar, even if you're not a journalist
How to find promotional channels and influencers that are interested in your content
How to tool your process for measurement
What products and services we use today to get results
The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!
Once you've completed the course, check out other resources we've developed at Audienti's content marketing resources area.
Learn the fundamentals of an end-to-end content marketing process for B2B businesses
Learn how to create interesting content and match content to offers that convert
Learn how to find industry influencers and identify promotional opportunities
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William Flanagan is the Founder and CEO of Audienti (formerly OMA-Organic Marketing Analytics), a software company that helps businesses drive traffic that converts with content. He is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries. Formerly, William was the CEO of TEMPUS Group (US), a...
I have gained a lot of information about content marketing.
good for an overall review of content marketing
NA
Insightful
Mengagumkan
great
I appreciate how the instructor broke down each aspect of the subtopics and reinforced his points with slides, screenshots, and examples.
We are just leering how to market and present our items we have for sale. This was helpful in understanding what we need to do to be successful.
It has been an insightful experience to learn about ways of handling B2B marketing here. The relevance between fishing and creating content as such, made sense after I got to go through this course! This is more focused on how to handle content marketing, rather than what to do. Great course!
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