Brief Summary
This course takes you on an awesome journey through web analytics using R. You'll learn to analyze website behavior, interpret reports, and visualize data in a simple, friendly way.
Key Points
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Basic introduction to web analytics
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Learn to use R Studio for data analysis
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Understanding Google Analytics and its API
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Tracking marketing and ROI
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Data visualization and map plotting
Learning Outcomes
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Ability to analyze website data with R
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Understanding of Google analytics tools
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Skill in measuring marketing performance and ROI
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Capable of creating visual data representations
About This Course
Analyze your website behavior using R tool
The course "A complete journey to web analytics using R tool" starts with a basic understanding of web analytics moving to the tool used for the same which is The R Studio.It covers all the basic commands used in the R studio starting from variables and vectors and ranging to importing data in R. Further the course details about Google analytics covering topics like authentication to google API,validation and extracting data. Moving ahead it covers the most important concepts of website data analysis which involves website visitor analysis, Tracking of marketing and measuring return on investment. The closing topics include visualization of information and map plotting.
Al M.
The explanation and methods used to teach were very clear and simple.