Bob Potter

Bob Potter is the managing principal of RA Potter Advisors, LLC, a marketing and sales strategy consulting practice for service providers. His clients include top financial (banks, investment banks and commercial real estate) and professional services firms (consulting, accounting, technology, architecture and law). Over the past 18 years he has taught thousands of service providers how to improve this critical area of success. He is the author of Selling Real Estate Services: Third Level Secrets of Top Producers and Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times and developer of the Third Level Sales and Service training programs. Bob spent 35 years in business development with companies that included IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. He co-founded, merged, IPO'd and sold an internet financial technology company in 2000 and started RA Potter Advisors to help others develop and communicate differentiated value propositions and accelerate business relationships to win and retain committed clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley. He can be reached at 415 717-1662 or bpotter@rapotter.com