Learn to create compelling website content that resonates with your audience, enhances user experience, and drives business success in this comprehensive course.
This course teaches you how to create amazing website content that resonates with your audience. You'll learn to find your brand's voice and organize content in a way that's engaging and easy to read. It's perfect for anyone looking to enhance their online presence!
Create great website content that will save time, increase profits, and impress your current and future customers!
Your website is your online presence. It is the first time many of your customers engage with you, so it’s important that it reflects you while also speaking to your audience.
In this course, you will learn how to write web content for your audience that is optimized for the best comprehension. In other words, you'll have a website that both you and your customers will love!
After completing Writing for the Web you will be able to:
determine your audience (worksheet included)
find your brand's voice (worksheet included)
apply website best practices
organize website content
convert existing materials into website content
write new website content
edit website content
keep your website up to date
I am a believer in creating websites that are easy to use, and I designed this course with the average person in mind. You don’t need to be a marketing guru to create an amazing website!
I will share with you what I’ve learned in the past 16 years of creating and managing websites for businesses, government agencies, and nonprofits. I’ve spoken on this topic at conferences and taught it in classrooms, and I’m happy to welcome you to my virtual classroom.
This course is for you if you want a website for personal use:
personal branding
portfolio or digital resume
mommy bloggers, daddy bloggers - any type of bloggers!
DIYers
fandom
This course is for you if you want a website for your business:
small business
entrepreneur
This course is for you if your boss just assigned you the task of webmaster.
The course is for you if you have a website, but want to update it.
This course is for you if you’re ready to get your website going, but don’t know where to start.
In other words, I created this course for you!
Check out a few of my lectures, available for free, then enroll for lifetime access, including all updates I make as technology and best practices change. What are you waiting for? Your website is calling!
determine your audience
find your brand's voice
apply website best practices
1 Lectures
2 Lectures
4 Lectures
7 Lectures
I am passionate about marketing, particularly for non-profit organizations and small businesses. I believe that marketing should be used for good, sending positive messages that help people to better themselves.I recently earned a master's degree in Integrated Marketing Communications from WVU with a 4.0 GPA. I have a bachelor's degree in Communications Media from the Indiana University of Pennsylvania, where...
Perfect information on why to be intentional about what your write.
This is a good match because I taught as a profession. This class is allowing me to use what I taught my students. Very good. At this time I want to create a website that encourages individuals to become Life Long Learners.
Yes. Actionable information, clearly explained.
Very relevant and useful information on the processes of reading, comprehending, and remembering information!
I chose to take this course to improve my skills and to hopefully attract for traffic to my website and improve conversion rates. I have received some great advice that I will be implementing straight away. Thank you.
Good, helpful information logically organized to help beginners create their websites. Resources and worksheets are very helpful.
I received good pointers
Some really good information, well presented and easy to bullet point for quick referral. Some areas are a little lacking in information however, for example the 'how to find your audience' section tells you why its important to find your audience but doesn't really go in to to detail on how to do so, looking at analytics is a good idea but if its a new website theres nothing for you on how you should go about figuring out who your audience actually is.
Great info
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Diane E.
It was very informative and helped me gain some insights on how to make great content for the web. Thank you for this session!