Learn how to choose the right fonts for your projects to enhance your message and connect with your audience effectively.
This course is all about choosing the perfect font for your projects. With tons of options out there, you’ll learn how to pick the right typeface to connect with your audience and enhance your message. It's fun and super useful!
Over 100,000 fonts are available! How do you choose the right one for your project? This course explains it all.
The right font is as important as the words it shows!
Why is it so important to choose the right font?
Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.
Get it right - and the reader will focus on your message... but get it wrong and the reader will be distracted, confused and unfocused.
Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?
Just imagine...
... a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?
... an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?
"Font Fails" are all too common
I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy.... and that's what I will teach you in this course.
When you buy this course you will get:
unlimited, lifetime access to all lectures
access to all upcoming bonus lectures and additional content
an unconditional 30-day money back guarantee, making this a risk-free purchase for you
access to me if you have any questions (or help with fixing any font-fails) - I am always here to help!
Learn about the different font classifications - and I'll share my list of favorites in each category that will get you started
Learn the secrets that let you use typography to make your message shine
Learn which questions to ask BEFORE you start your design or layout project
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I am a business growth coach and facilitator - and I love marketing and technology. When being asked why I do what I do, the answer is simple: I am passionate about helping businesses grow and reach their potential. Most businesses started out as someone's dream, and I am here to ensure that the dream has a solid foundation beneath...
Saying "clean" "nice" tells me nothing. Of course I can see a font gets wider or narrower when I change to it. Anyone can see that. Of course I don't want some funky font for serious business - everyone knows that.
Wanted to learn how to create fonts
The content was a bit basic, but still well presented. I thought I would learn a bit more about specific types of fonts that blend together well to create a professional document. Ex:. Montserrat and Esteban ... A little disappointed, but since I didn't pay too much, it's not that bad.
I have learned so much about fonts and how to pair them properly. Alexandra explains everything nice and clearly.
Her teaching is clear, easy and interesting. I like her voice as well.
This course was great, because it broke down the difference types and the do's & don'ts when using them. Very helpful and easy to follow along.
It was a bit lighter (general) than what I needed, but it's a good place to start for many
Informative and quick to complete
I loved it! Its is very simple to understand, there are some simple concepts that you start to think: "oh it is true, why have I never thought about it before?"
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Megabyte T.
I am enjoying