The Ultimate Guide to Building a Personal Brand

Learn to build a powerful personal brand that enhances career opportunities and ensures financial security in today's market.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches you how to create a strong personal brand that can lead to better job options and steady income. You'll explore modern strategies and tools to connect with people, develop your presence, and transform your passions into recognizable brands.

Key Points

  • Learn to build an influential personal brand.
  • Utilize new networks and technologies for branding.
  • Develop multiple streams of income.
  • Connect with influential people.
  • Create a personal profile that sells.

Learning Outcomes

  • Understand the importance of personal branding in today's job market.
  • Learn how to leverage social networks for career opportunities.
  • Develop skills to create compelling content that showcases your expertise.
  • Identify and connect with key influencers in your industry.

About This Course

The Promise: Learn how to become unemployment proof by building an influential personal brand.

Building a personal brand will earn you more money, give you better career options and make you virtually unemployment proof.

Yet most of us depend on strategies devised in the 1980s rather than utilize some of the new networks and technologies that exist today.

Learn how to turn your passions into a well recognized brand from a best selling book author and Forbes columnist that has done it himself. Mark will walk through the process of identifying and growing your personal brand, including building a powerful network, developing thought leadership, creating compelling content, and connecting with influencers. Mark also pulls in the best ideas from some of the most influential people in business today and presents it in an easy to follow and easy to execute style.

In this course Mark shares the latest strategies and technologies, with a focus on what is practically important and useful for developing a personal brand.

Among the topics you will learn:

  • How to build a powerful social network that is feeding opportunities to you.

  • How to develop multiple streams of income.

  • How to connect with influential people that will help build your brand.

  • The best tools and solutions for brand building.

  • How to create a great personal profile that sells.

  • Why building a personal brand will get you promoted.

  • How if you're an independent worker, this course will help you generate much higher levels of income.

By building a recognizable personal brand, you'll find that opportunities find you effortlessly. Whether it's at work or at play, you will literally become a magnet for the opportunities you're most interested in.

So are you ready to get started?

Do you want to become unemployment proof?


Testimonials about the course and Mark's Socialized! book (from which the course was developed).

“This is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.” - Jonathan D. Becher, Chief Marketing Officer, SAP

"As the chief customer officer for an award winning social enterprise, I consider Fidelman's thought leaderships to be among the very best in industry." Vala Afshar, Chief Customer Officer, Enterasys Networks

“Yet again Mark Fidelman charts the real stories from the digital heartland of the social future of work with panache, power and facts” -Paul Miller, Author, “The Digital Workplace – How Technology is Liberating Work”

"I am still in awe over your personal branding presentation that you presented at ExecuNet...have a great weekend!", Bill G., ExecuNet member

"I wanted to thank you again for participating in our IMF event yesterday. I have received so much great feedback. No doubt, you seriously rocked it", Kristin, Integrated Marketing Summit.

  • Identify your true passion and build it into a brand

  • Specific strategies and tactics for building a large following

  • How to build a powerful social network that is feeding opportunities to you

Instructor

Profile photo of Mark Fidelman
Mark Fidelman

Mark Fidelman is the CEO for Raynforest, Inc. an Influencer Marketplace. He is a prominent speaker, writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as...

More Courses By Mark Fidelman
Review
4.9 course rating
4K ratings
ui-avatar of Cristiano Cunha
Cristiano C.
3.0
5 years ago

qualidade do som nĂŁo Ă© muito boa.

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ui-avatar of Chris Jung
Chris J.
5.0
7 years ago

Great course full of insights. Very actionable.

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ui-avatar of Sylvain Rottee
Sylvain R.
4.5
8 years ago

Conseils judicieux que j'ai hâte de mettre en pratique.

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ui-avatar of Didem Bakır
Didem B.
3.0
8 years ago

Generic talk so far

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ui-avatar of Thabiso Lethwane
Thabiso L.
1.0
10 years ago

Only Lecture 1 is showing and the rest are just audio and no visual. Someone please assist.

Very disappointed as I was looking forward to learning from this course.

Am I the only one experiencing this problem?

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ui-avatar of Lori Ruff
Lori R.
5.0
10 years ago

I've seen Mark on stage, read his Forbes column regularly and have enjoyed learning from him for years. He doesn't disappoint here. Love his conversational style. I feel like he's sitting across the table from me walking me through!

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ui-avatar of Sandro Bachsoliani
Sandro B.
4.0
10 years ago

Interesting and insightful, however some audio issues starting from section 3 made it somewhat hard to listen to, especially trough headphones. Recommended!

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ui-avatar of Steven Durham
Steven D.
5.0
10 years ago

This is an excellent course if you plan on becoming an independent consultant, or if you're looking to re-enter the workforce after a long hiatus. The instructor lays out how concrete plan for how to build your brand, and provides examples of his own experience along the way. One caveat, though: if you're wandering through the wilderness and are still trying to figure out what to do with your life, this course may not be for you. This is more for those people that know what they want to do/be, but need help taking the next step to achieve their goals.

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ui-avatar of Rob Skidmore
Rob S.
5.0
10 years ago

Great stuff in here. Mark really knew what he was talking about. Some of the info is a little dated (which can happen easily when you're talking about online tools). But the basic principles are rock solid. Excited to apply my knew knowledge to my personal brand and see where it takes me.

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ui-avatar of Luis A González
Luis A. G.
5.0
11 years ago

Easy to understand and easy to follow. I really appreciate your help Mark. Thanks!!!

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