Brief Summary
This course is all about building genuine connections with journalists and press. You’ll learn how to find the right reporters, craft awesome emails, and engage in a way that turns those cold contacts into warm relationships. Perfect for startups and anyone looking to get noticed!
Key Points
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Learn how to reach out to reporters and build relationships.
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Research and find relevant journalists for your interests.
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Craft effective cold emails to engage reporters.
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Track email engagement and responses.
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Develop lasting connections with media professionals.
Learning Outcomes
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Reach out confidently to journalists and influencers.
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Identify interesting topics that attract reporters.
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Guess journalist's email addresses and contact info accurately.
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Track and analyze email interactions effectively.
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Establish meaningful and lasting relationships with media contacts.
About This Course
Learn how to reach out and build genuine relationships with reporters, journalists, and press.
In this course you'll learn how to reach out and build lasting relationships with reporters, journalists, bloggers, press, and influencers. We'll go over how to do research and find most relevant reporters to your interests, how to craft your emails when reaching out, how to determine which content to put into the cold email you're sending them, how to guess reporter's emails and how to track whether they have read your email, how many times and on which devices. We will get into how to build a genuine relationship from the first email response all the way to the point where they ask you what you do for work.
This is a preliminary course for all customers/startups starting to use: https://justreachout.io for building relationships with journalists.
be able to reach out and build a relationship with journalists
be able to identify a topic that would interest a perspective reporter you'd like to reach out to
be able to guess a journalist's email and contact information
Simon C.
Very basic and dated information. Most you can find on blog posts. Didn't really learn anything new. I'm sure Dmitry is brilliant and his true processes are great, yet this course was super basic. Do the course you may learn something .