Startup PR:How To Build Lasting Relationships w/ Journalists

Learn to build genuine relationships with reporters, navigate outreach, and enhance your communication skills to connect effectively with the press.

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  • Curriculum
  • Instructor
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Brief Summary

This course is all about building genuine connections with journalists and press. You’ll learn how to find the right reporters, craft awesome emails, and engage in a way that turns those cold contacts into warm relationships. Perfect for startups and anyone looking to get noticed!

Key Points

  • Learn how to reach out to reporters and build relationships.
  • Research and find relevant journalists for your interests.
  • Craft effective cold emails to engage reporters.
  • Track email engagement and responses.
  • Develop lasting connections with media professionals.

Learning Outcomes

  • Reach out confidently to journalists and influencers.
  • Identify interesting topics that attract reporters.
  • Guess journalist's email addresses and contact info accurately.
  • Track and analyze email interactions effectively.
  • Establish meaningful and lasting relationships with media contacts.

About This Course

Learn how to reach out and build genuine relationships with reporters, journalists, and press.

In this course you'll learn how to reach out and build lasting relationships with reporters, journalists, bloggers, press, and influencers. We'll go over how to do research and find most relevant reporters to your interests, how to craft your emails when reaching out, how to determine which content to put into the cold email you're sending them, how to guess reporter's emails and how to track whether they have read your email, how many times and on which devices. We will get into how to build a genuine relationship from the first email response all the way to the point where they ask you what you do for work.

This is a preliminary course for all customers/startups starting to use: https://justreachout.io for building relationships with journalists.

  • be able to reach out and build a relationship with journalists

  • be able to identify a topic that would interest a perspective reporter you'd like to reach out to

  • be able to guess a journalist's email and contact information

Instructor

Profile photo of Dmitry Dragilev
Dmitry Dragilev

I help entrepreneurs, startups, and small businesses accelerate and grow. Startups are designed for astronomical growth, they aspire to grow at least 30 percent month over month while large companies are satisfied with just 5 percent year over year. While traditional marketers at big companies try to move the needle by a few percentage points, startup marketers need to figure...

Review
4.9 course rating
4K ratings
ui-avatar of Simon Cross
Simon C.
3.0
8 years ago

Very basic and dated information. Most you can find on blog posts. Didn't really learn anything new. I'm sure Dmitry is brilliant and his true processes are great, yet this course was super basic. Do the course you may learn something .

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ui-avatar of Brian
Brian
5.0
8 years ago

its simple and straight forward all while providing very helpful tips.

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ui-avatar of Just Dance
Just D.
3.0
9 years ago

was okay, definitely a "few" , like 3, tools he mentions are really useful, i was already using 2 of them so idk, if you are having trouble this is good advice on how to get started

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ui-avatar of Uliana Tikhova
Uliana T.
3.0
10 years ago

Hi Dmitry,

Thank you for the course. I've tried Justreachout and decided to take your course in Udemy as well.

What I liked about the course:
1. You mentioned the tools. MuckRack is amazing!
2. You've showed the actual emails

What I didn't like about the course:
1. I expected more tools for PR, you can find a lot more of them on Producthunt then in the course.
2. The concept of "dating-before-pitching" seems very questionable to me.
3. I expected more emails examples. The most important part of it - the pitch - is missing.

Regards,
Uliana

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ui-avatar of Yuvrajsinh Vaghela
Yuvrajsinh V.
5.0
10 years ago

These tips are actionable. They can definitely help you to build a longer relationship with journalist.

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ui-avatar of Manoj Shinde
Manoj S.
5.0
10 years ago

Dmitry opened pandora's box in this course, kept me intriguing for more.

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ui-avatar of Tommaso Tomba
Tommaso T.
5.0
10 years ago

Very easy to follow. Top course to give you an intro on how to contact journalists and get press. You can take the whole course in an afternoon and straight away have the right tools and understand the techniques to see results. Highly recommended.

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ui-avatar of Shabbir Nooruddin
Shabbir N.
5.0
10 years ago

Dmitry does a great job of laying out what steps you need to take to successfully pitch reporters - although after taking his course, I hardly think pitch is a good word to use - I'd say "network" is much better.

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ui-avatar of JB Burchenya
Jb B.
5.0
11 years ago

This was actually quite good.

Somewhat short, but always on the subject.

And not one word about JustReachOut, the tool Dmitry is building.

I guess that he follows the principles he talks about in the course :)

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ui-avatar of Valerie Southall
Valerie S.
5.0
11 years ago

Very good course for beginners to help understand the mindset of journalists. He also has some good tools to help you stay connected.

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