Selling the First 100 Copies of Your Book

Unlock the secrets to selling your first 100 book copies with our comprehensive course, complete with a printable PDF workbook for success.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

Selling Your First 100 Copies is a friendly guide designed for authors who want to sell their books. It covers everything from building an audience to optimizing your book listing and marketing strategies. A total must-have for starting your publishing journey!

Key Points

  • Avoid shortcuts in marketing and focus on solid strategies.
  • Create a strong book listing with a great cover and reviews.
  • Gather your first 10 reviews and subscribers effectively.
  • Optimize your website and book with clear calls to action.
  • Network with other authors and explore creative marketing methods.

Learning Outcomes

  • Understand how to create an attractive book listing on Amazon.
  • Learn effective methods to gather your first reviews.
  • Set up an email list and optimize your author website.
  • Network with fellow authors for better marketing opportunities.
  • Explore creative marketing methods like podcasts and social media.

About This Course

Selling Your First 100 Copies is the course we wish we had when we started publishing. Includes printable PDF workbook.

Are you an author struggling to sell the first copies of your book? Wouldn't you like to have a detailed, insider guide that can show you the steps you need to take for success?

Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more.

This course was developed and prepared by author Bryan Cohen, as contracted by the Author Marketing Institute, an organization created to advance the practice of author marketing. The course is part of the Author Marketing Academy suite of courses.

Introduction

- In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.

What to Avoid

- Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.

How to Evaluate Your Book Listing

- Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.

Your First 10 Reviews

- This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.

How to Optimize Your Website

- Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.

Your First 10 Subscribers

- A walkthrough of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.

How to Optimize Your Book

- Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.

How to Network With Other Authors

- Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.

How to Give Back

- Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.

Price Pulsing & Advertising

- In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.

KDP Select Promotions

- Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.

Thinking Outside the Box

- Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.

Writing the Next Book

- In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.

Recap

- This video recaps the entire course from beginning to end.

  • How to evaluate your book listing

  • Ways to gather reviews

  • How to optimize your website and book

Instructors

Profile photo of Bryan Cohen
Bryan Cohen

I've written over 30 books in just under four years, which have sold more than 20,000 copies. I'd love to teach as many people as possible some of the creativity tips I've used to create so much content in such a short period of time. My blog, Build Creative Writing Ideas, brings in over 700 unique visitors a day and...

Instructors

Profile photo of Jim Kukral
Jim Kukral

Jim Kukral is the founder of the Author Marketing Institute, the leading author marketing brand for helping authors sell more books. Including the Author Marketing Club, a network of over 22,000 authors working together to advance the practice of book marketing. More About Jim Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as...

More Courses By Bryan Cohen
Review
4.9 course rating
4K ratings
ui-avatar of Amanda Humes
Amanda H.
3.0
1 year ago

It is good information but it doesn't help me the way I thought it would....

  • Helpful
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ui-avatar of Frank Sandøy
Frank S.
3.0
1 year ago

This course is a little bit too old because some of the web pages that he shows here are not available now. And a lot of things have changed since then.

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ui-avatar of Charity Warren
Charity W.
5.0
5 years ago

I really enjoy courses that make marketing something authors can look forward to! Excellent walk-thru; easy to follow.

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ui-avatar of Mahuya Ghosh
Mahuya G.
2.0
7 years ago

it was too basic information so far.

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ui-avatar of Chris Carson
Chris C.
4.0
7 years ago

I didn't know the content would be entirely focused on Kindle sales. This course could be improved by providing information on marketing physical books as well.

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ui-avatar of Alicia
Alicia
4.5
8 years ago

I liked the clear and concise tips and ideas he shared in this course. It is an excellent course for people who already have books published. However, some parts may be confusing for those who have no HTML knowledge such as the part where he sets up his mailing list. Overall, a great starter course for newbie authors.

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ui-avatar of BJ Knapp
Bj K.
4.0
8 years ago

A quick summary of different things to try to market your book, in bite sized chunks. Glad to have a few more tricks to try.

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ui-avatar of Noel Franson
Noel F.
5.0
8 years ago

It makes perfect sense and is clearly well researched

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ui-avatar of Rick Jordan
Rick J.
4.0
8 years ago

I am new to the publishing world. This course gave me so much information as well as direction to even more practical information.

  • Helpful
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ui-avatar of June Whittle
June W.
3.5
8 years ago

Covered a lot of useful information

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