Selling Social Media to Your Boss

Learn how to sell social media marketing services to decision-makers, build compelling business cases, and close major accounts, even with skeptical clients.

4.9

315,475 rating
11 Lessons
229 Students
Last updated 4 months ago

via Udemy

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Brief Summary

This course teaches you how to successfully pitch social media marketing services to senior decision makers, even those who aren't familiar with social platforms. Learn to build a strong business case and convert skeptics to help secure contracts and grow your business in this booming field.

Key Points

Learn to sell social media marketing services to decision makers.
Create a compelling business case for social media.
Understand client skepticism and how to address it.
Leverage templates and resources for effective pitches.
Adapt to the shift from traditional marketing to social media.

Learning Outcomes

Craft winning business pitches for social media services.
Gain insights on addressing and overcoming client skepticism.
Utilize provided templates and resources for sales presentations.
Understand the shift from traditional marketing to social media strategies.
Identify buyer behaviors that influence social media investment decisions.

About This Course

Win Buy-In and Resources from Senior Business Decision Makers and Potential Clients

Learn how to sell social media marketing services to senior decision makers even if they don't use Facebook, Twitter or Linkedin. If you want to sell social media campaigns to clients or convince your boss to use social media.

I have sold five and six figure social media consulting contracts to Fortune 100s, Federal Government Agencies, global nonprofits and the US Military. I have a formula for building a business case that anyone, regardless of their digital literacy, can understand and appreciate. In this course, I'll show you everything you need to know to design and deliver a winning new business pitch or proposal to your CFO.

Companies and clients alike are spending more on social media and less on traditional marketing and PR services. Are you shifting your resources as well? Are you winning your share of this exploding new business category? Get the skills you need to build an irrefutable business case for social marketing with even the most skeptical clients. As my decade of experience closing major account business with clients including Boeing, Johnson & Johnson, Toyota, UCLA, the US Dept. of Defense and dozens of small to medium size businesses.

You'll also get an arsenal of exclusive supplemental resources including a social media sales presentation template, articles on selling social media and audio resources with leading industry experts discussing how to sell social media pilot programs, online lead generation, selling social media to senior management, selling social media in the enterprise, selling social media to B2Bs and much more.

Get this online social media marketing services course and start closing social media marketing business today.

Take this course now, and learn how to sell your social marketing media services.

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