Master online advertising with a hands-on approach to SEM using Google AdWords. Learn to create and optimize impactful campaigns for brands and businesses.
This course dives into the world of Search Engine Marketing, with a special focus on Google AdWords. It’s super hands-on and breaks things down simply, helping you run effective ad campaigns for big brands and get Google certified. Perfect for marketers, entrepreneurs, and curious learners!
Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.
The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.
Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.
The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.
A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.
Create and run Search Engine marketing campaigns on Google AdWords
Optimise campaigns to get the best possible results
Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
14 Lectures
10 Lectures
Amitabh is an ex-Googler leader with more than 20 years in leadership positions in technology, banking and education industry. At Google, Amitabh led the Global Advertising services team that worked with millions of advertisers globally and ensured that the small and medium businesses got the best ROI from the search, display, shopping, mobile and youtube ads. Post Google, Amitabh founded...
Pretty dated and basic
This course is not what I thought it would be. It has a focus on Google whereas I thought we would be getting taught an overencompassing SEM strategy
Good
Seems good. Covering from basics. Though I know quite some concepts but it's good clarification and precise information.
It is a very complete course, but still quite basic if you already have some knowledge on SEM.
This course is a good way for me to start up.i also need the practical aspect to me able to function as required.
Super course, highly recommend
Great useful information
It is a little dated but rich with information that is still mostly applicable today.
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Sandeep D.
Whatever you are saying is an outdated as of now, as I am already aware of campaign types in the current time. So, what ever you are saying is an outdated.