Learn essential marketing project management skills to plan, manage, and evaluate effective campaigns within budget and deadlines in this comprehensive course.
This course is all about mastering the art of marketing project management. You'll dive into planning, executing, and evaluating campaigns, all while keeping an eye on budgets and time. It’s perfect for those looking to boost their marketing skills!
Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
Marketing is an essential aspect of any business, and it is critical to execute marketing campaigns effectively to achieve the desired results. In this course, you will learn the fundamentals of marketing project management and how to plan, manage, evaluate, and execute marketing campaigns within budget and on time.
The course covers various aspects of project management, including risk management and mitigation, market research, data analysis and presentation, and creating business cases for marketing proposals. These concepts are essential for ensuring successful marketing campaigns that meet business objectives. By learning these skills, you will be able to develop and execute marketing campaigns that are both effective and efficient.
This course is particularly helpful for CIM students who are working in the Project Management Marketing Unit. The guidance provided in the course will aid in completing the assignment for the subject. The course covers all the essential aspects of project management in marketing, from project planning to evaluation.
In conclusion, this course is a must for anyone who wants to develop and execute successful marketing campaigns. By learning the fundamentals of project management in marketing, you will be able to deliver marketing campaigns that meet business objectives and achieve desired results. Whether you are a CIM student or a marketing professional, this course will equip you with the skills you need to succeed in your marketing career.
Analyse risks
Risk Management and Mitigation
Presenting Data
6 Lectures
5 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
Great course to start learning project management.
Esto no es un curso. Es una amplia y muy buena introducciĂłn y visiĂłn generalizada de los que es Project Management. Una larga charla, sin recurso, tareas o examenes.
very informative and easy to follow along with. closed captioning was poorly done though
Nice and very informative.
There was no content in this course relating Project Management to the Marketing industry. It was a basics of Project Management course with a module on taking a PM test for Marketers. Nothing about what the title implies "Project Management IN MARKETING"
Made in 2012 examples are out of date.
Explanation using examples would have been more helpful
solid insight
i would like to have slides or corresponding documents. otherwise it's really solid.
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Beth H.
I am taking it because i have an employee who needs these skills and I'm evaluating. Good course thus far.