This course is all about making that tricky design research data work for you! We’ll dive deep into how to make sense of all that info and turn it into real, usable insights that you and your team can use for new design magic!
Theory and methods for synthesizing design thinking research data to identify innovations and new product features.
User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight.
Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with working with clients, there is often no time dedicated in a statement of work to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, and the value of user-centered research activities is marginalized – in fact, stakeholders may lose faith in the entire research practice, as they don’t see direct return on the investment of research activities.
Design synthesis methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. During Synthesis, Designers visually explore large quantities of data in an effort to find and understand hidden relationships. These visualizations can then be used to communicate to other members of a design team, or can be used as platforms for the creation of generative sketching or model making. The action of diagramming is a way to actively produce knowledge and meaning.
Learn about how to manage the complexity of gathered data
Build both confidence and ability with the various synthesis methods
Learn to make sense of data and translate research into insights
7 Lectures
1 Lectures
Jon is Partner at Modernist Studio, and the Founder and Director of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design...
It was very theoretical with a lot of chunks of information on the slide that was hard to read. Not a lot of examples and monotone
Short but actionable course with interesting methodologies that can be applied in day-to-day work or when organizing design workshops.
Yes, it was a great match for me and should help aid me in my UX Research going forward.
I like how academic it is so far
interesting content
Jon is a great instructor and the topics covered in the course are interesting. However, this specific course is dated and the presentation lacked good production values (good sound, lighting, graphics...etc). These elements impacted my experience, so I'm giving it 3 stars. That said, I highly recommend Jon's course on Service Design.
It was really good. It clarifies what you have to do when you have a lot of information gathered from research. It was enlightening to me because I usually do this methods on my practical days in my current job but I didn't know why I was doing it. The teacher is very clear with all the concepts and I really like that he gives us his sources.
good match
Great course, full of useful information.
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Maicol
The content is interesting but the way to show is boring