Discover how to build a minimum viable product (MVP) and how to test your app idea to ensure maximum success.
A successful soft launch is the best way to optimize your app or game for widespread release. A soft launch is a limited release of your app, usually on a regional basis, that allows you to see what the initial reaction to your app or game is like.
This technique has grown in popularity, with many developers trying the tactic before tackling major markets like the US, Canada, UK and other popular countries. There are many advantages to the soft launch such as receiving early customer feedback, gaining positive reviews and ironing out any bugs that you missed during testing.
Soft launch your game or app the right way and you can enjoy more than early downloads. Find out how to take advantage of a crucial stage in release and give users the best version of your app or game!
You will discover how to soft launch your app to maximize its potential for success. Inside this course, you will discover how to cheaply acquire beta users, what metrics you should focus on and what tools you should use to track your users.
You will discover how to NOT spend all your budget on developing the app.
How to market your app pre-launch and get early beta users.
How to build an app that people actually want.
4 Lectures
6 Lectures
1 Lectures
Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more. His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in...
It´s a good course to take as a first approach to Soft Launch an app, but it seems to be a little bit out of date
Steve, the instructor, gave a lot of great information. The steps he taught should be followed before launching any new app. He gave good explanations, websites, procedures, and goals to shoot for. This course was increadably usefull.
ideas and steps to launching your app.
Steve does a great job in explaining how to soft launch your mobile app or game. He explains how the big companies do it as well as how you can do the same with a more realistic budget.
Great course, highly recommended
i love the cours thanks
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Francis C.
Steve communicates well and is reasonably concise. The course covers the subject well, and it doesn't feel like some kind of ordeal to grind thru :).