Discover the benefits of content marketing – create a content marketing plan that generates leads & builds your brand.
Learn how you can use content marketing to build and expand your brand, generate more leads, increase sales and build customer loyalty. You will learn how to create a content marketing plan that will eliminate overwhelm and is realistic in terms of your time and resource constraints.
Accelerate Your Business Growth with a Content Marketing Plan That Delivers Results
★Recognize the four core areas of content marketing
★Identify your core business goals & align these with your content marketing strategy
★Create content that makes you a trusted source of information for your customers
★Build a content marketing plan that propels you towards success
Tap into This Powerful & Low-Cost Marketing Channel
Why is content marketing so effective? The short answer is because people want substance. They want content that helps them with their problems, entertains them, and helps them save money & time.
People don’t pay as much attention to traditional advertising anymore. This is because they are bombarded with a daily deluge of ads, to such an extent that most of it is just noise. As a result, it’s important to build relationships with your audience members. They’re not very likely to buy from you cold. Instead, you have to become a trusted source of the information they want & need. You become this trusted source through content creation & marketing. Good quality content cuts through all the noise.
Actually, this is good news for marketers because advertising is expensive while content creation is free or low cost. It just takes an investment in time and effort to develop an organized marketing plan, create content, and distribute it. But the low-cost nature of content marketing means that any business, no matter the size, can reap its benefits.
With the templates, tools & strategies provided you’ll have a complete content marketing plan and three month editorial calendar upon completion of this course. That means you’ll not only have learnt how to create a content marketing plan, but you’ll already have one that you can start implementing right away!
So, hit that enrol button and let's get started!
Recognize the four core areas of content marketing
Identify your core business goals & align these with your content marketing strategy
Describe your ideal customer and know which content they prefer
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3 Lectures
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We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning. We equip startups, entrepreneurs and small business owners with the training, knowledge, tools & motivation they need to succeed.Our aim is to assist those wishing to improve their station in life by providing quality educational products that are...
Creat information delivered well!
I learnt so much from this online course! I am definitely finishing the course with enough knowledge to understand the core types of content and also have built my editorial calendar for the next months along while doing the course. I gave a 4 star out of 5 only for the fact that sometimes the person who gives the speech isn't 100% clear when he brings a new topic. However it is not a barrier to learning, just a technical interruption that would allow the flow to be more natural if it was more clear.
A informação está muito bem organizada e condensada, que, se por um lado é bastante benéfico pois torna-se de fácil leitura e assimilação, por outro, deixa algumas questões por responder, relativamente à matéria abordada
Very clear and explained well
Great course. Covered everything I wanted to know, and the lecturer was engaging. Useful handouts. I definitely recommend this course.
Excellent course on content creation!
It shines where other content creation courses fall short. You get how to come up with content, what you can do to keep from running out of steam (my biggest pitfall) and an actionable plan to implement the lessons. Even better, you get charts, spreadsheets and calendars to turn your ideas into content on schedule.
Thank you.
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Kerri W.
own a small business and need more knowledge to help evolve my business