Explore how Germany transformed its country brand during the 2006 FIFA World Cup through experiential marketing, achieving significant tourism growth and brand advocacy.
This course dives into how Germany successfully rebranded itself during the 2006 FIFA World Cup using smart marketing strategies. It’s all about learning from Germany's experiences to boost your own country's brand and image through exciting tourism initiatives.
How Germany reinvented her Country Brand during the FIFA World Cup through Experiential Marketing and Brand Advocacy
In depth analysis of how Germany managed to rebrand the entire country through the 2006 FIFA World Cup - and how country brands might apply this formula to rebrand their national image. This case study is the first ever detailed analysis of the newly emerging discipline of Destination Branding through Movement Marketing and has had significant impact on Germany's tourism brand, yielding a 31% increase in international leisure tourism year-on-year and a 47% increase in business tourism for the host city of Berlin (which has also doubled the number of hotel bookings over the past five years)
To understand the key drivers of national Brand Image
To identify the primary Archetype of the Country Brand
To coin a Brand Promise that is genuine and authentic
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6 Lectures
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When I first came to the shores of the Zulu Kingdom, I was astounded to discover that the legendary Zulu King Shaka had grown his Sphere of Influence ??,??? ????? ?? ?? ?????This is why for the past 20 years, I have been digging through the Archives, visiting the Battlefields and sifting through the Propaganda of the History Books, to...
interesante
One of the best practical courses I have taken on Udemy!
I loved this course. This course was so informative & the trainer was also experienced.
ami
Этот курс может быть очень интересен для маркетологов и исследователей в сфере формирования имиджа.
Mi valoración del curso es muy positiva. Aborda como un evento a nivel internacional, en este caso deportivo, puede contribuir a cambiar las percepciones que se tienen de un país.
Es un curso bastante completo y ameno.
Good content, looking to hear more, expected more structure of content at the begining
great material and I learned a lot. Thanks a million,
the objective of course is not defined
It's humourous, not to mention informative
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Ouedraogo O.
It was really a nice course for me i learnt a lot about nation branding