Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.
Learn the fundamentals of growth marketing from a Silicon Valley marketer.
This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.
This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.
You will master the growth marketing funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.
Included in this course:
23 high-quality video lectures
25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience
14 practical exercises that you can apply to your own business (or impress a future employer with) right away
4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more
A curated collection of external resources where you can go even deeper on these concepts
The ability to ask me questions if you get stuck (I'll respond as soon as I can!)
This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.
As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.
I want to train you to think like a growth marketer. The funnel is how we’ll get there.
Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.
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"...for anyone looking for an awesome digital marketing coach, this is your guy!"
— Rory R., former student of Lloyd's (and now, full-time digital marketer!)
How to use the funnel framework to systematically approach growth problems
How to identify the biggest opportunities that will grow your business today
How to break down business goals into actionable inputs that you can impact now
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Currently, I lead a team a Lyft focused on driver acquisition as a growth product manager. Prior to that, I led student lifecycle marketing on Udemy's growth team. With this course, I hope to share my 8+ years of experience growing companies with you.I think online education can change the world because it's had an immense impact on my life....
Super course. Very structured and comprehensive, and I already used some frameworks before I'd even finished the course. It definitely took me longer than the time listed to finish - but it was worth it!
Amazing course!
It's been straight to the point and highly educating. I am enjoying it so far
Its enlightening
This is one of the best marketing courses -- no, one of any online courses that I've ever taken on Udemy or other online learning platforms. Lloyd presents growth marketing in a clearly laid out analytical framework. I, as an internet entrepreneur who has built from scratch a platform with over 200 million registered members, more or less used the same framework in the real world, but I had to spend many years to figure out this framework and I wish that I had the opportunity to learn this when I started the company, it would have saved me so much wasted time and money! Only someone with a lot of practical experiences from the trenches would know how growth marketing actually works. Lloyd is clearly that someone and moreover he is such a great teacher! I only hope that he would expand this course to a longer one in the future.
A lot of practical knowledge, no "water", all the materials has concentrated information without useless extras
ConteĂşdo muito bem preparado, explicado e de qualidade.
I found this course to be life-saver.
Me ayuda a practicar mi ingles, pero a veces si necesito subtitulos en Español
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Vikesh C.
Great course for growth marketing! Flows at a steady pace and really focuses on the core and essentials of growth marketing. Would love to experience an advanced course in the future.