Brief Summary
This course helps you craft your unique business story in five fun formats, perfect for all your marketing needs. With just half a day, you’ll turn your ideas into a memorable narrative that attracts customers and investors alike!
Key Points
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Create a compelling business story.
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Learn to format your story for various channels.
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Use truth and psychology in storytelling.
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Identify your character type and story type.
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Interactive and practical course in half a day.
Learning Outcomes
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Gain skills to market your business story effectively.
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Understand storytelling principles using psychology.
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Create a relatable narrative for customers.
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Transform your story into web, print, and audio formats.
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Develop a compelling character and plot for your business.
About This Course
Market Your Most Shareable Business Story in 5 Essential Formats
Invest a half day in this course, to create your lifelong business story.
SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.
Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.
You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.
Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.
Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.
Communicate your most shareable business story
Create your story in five different formats - for website, podcast, video, byline and print
Analyze plot, theme and character in your business story
Marva L.
The storytelling involved is excellent. Philippa is a fab teacher. Clear, concise, warm, knowledgeable and not boring!