Business Story Marketing

Craft your shareable business story in five essential formats with this interactive half-day course designed for entrepreneurs and small business owners.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course helps you craft your unique business story in five fun formats, perfect for all your marketing needs. With just half a day, you’ll turn your ideas into a memorable narrative that attracts customers and investors alike!

Key Points

  • Create a compelling business story.
  • Learn to format your story for various channels.
  • Use truth and psychology in storytelling.
  • Identify your character type and story type.
  • Interactive and practical course in half a day.

Learning Outcomes

  • Gain skills to market your business story effectively.
  • Understand storytelling principles using psychology.
  • Create a relatable narrative for customers.
  • Transform your story into web, print, and audio formats.
  • Develop a compelling character and plot for your business.

About This Course

Market Your Most Shareable Business Story in 5 Essential Formats

Invest a half day in this course, to create your lifelong business story.

SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.

Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.

You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.

Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.

Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.

  • Communicate your most shareable business story

  • Create your story in five different formats - for website, podcast, video, byline and print

  • Analyze plot, theme and character in your business story

Instructor

Profile photo of Philippa Davies
Philippa Davies

You can look forward to lots of interactivity, practical outputs and fun from my  courses, as I love learning through doing and giving you 1-2-1 feedback. You will learn how to be a better writer, a more versatile writer and a business savvy writer. Where you're interested in community-building, then you'll learn to do this being the most creative version...

More Courses By Philippa Davies
Review
4.9 course rating
4K ratings
ui-avatar of Marva Lord
Marva L.
5.0
5 years ago

The storytelling involved is excellent. Philippa is a fab teacher. Clear, concise, warm, knowledgeable and not boring!

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ui-avatar of Felicity Brown
Felicity B.
3.5
8 years ago

intrigued by the various story types

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ui-avatar of Sarah Liddle
Sarah L.
5.0
8 years ago

Brilliant!

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ui-avatar of Herminio Geronimo
Herminio G.
4.0
8 years ago

Content has scientific basis from Brain Science but you'll feel something is lacking!

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ui-avatar of Tanner Abraham
Tanner A.
5.0
8 years ago

Simply, awesome.

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ui-avatar of Anneke Camstra
Anneke C.
5.0
9 years ago

You will want to keep listening to Philippa instead of doing the five stories yourself! Fascinating course, not only in presentation but the depth of content. A course to come back to. Thanks, ​Philippa, awesome job.

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