Compelling stories. Persuasive storytellers.
Have you ever wondered why some people engage, persuade and influence more than others? Do you reach and hold an audiences attention? Can you change minds, thoughts and behaviours? Would you like to?
Storytelling techniques have the power to shift opinion, to make messages more memorable and they can lead to positive responses in those you seek to involve and inspire.
In this course on better Storytelling for Business, we’ll look at the ingredients to what makes a compelling story, what makes some messages more persuasive than others and how to structure your story in a way that is easy to follow and leaves a lasting impression.
We’ll set out on a journey, to make a business case - and to show how stories can make business communication more compelling - whatever the setting.
It may be that you have a proposal or pitch to put together, an important announcement that will affect the lives of others, a presentation to generate sales. Perhaps you have a media interview lined up and need your answers to inform and influence. Maybe you’d like to use better storytelling techniques to boost your following on social media.
This course will help you to develop content, make better connections with existing audiences and help you to reach and resonate with new ones.
So, if you want to improve storytelling to change minds, influence thoughts and affect behaviour - enrol now.
Review and understand the principles of good storytelling
Develop compelling business stories
Learn how to be a more persuasive storyteller
1 Lectures
1 Lectures
1 Lectures
1 Lectures
1 Lectures
3 Lectures
3 Lectures
3 Lectures
1 Lectures
1 Lectures
6 Lectures
1 Lectures
5 Lectures
3 Lectures
1 Lectures
1 Lectures
1 Lectures
1 Lectures
As a communication strategist and founding partner of communication360, I advise management teams and coach Chief Executives across a variety of organisations and sectors. This includes the directors of over a quarter of the leading companies in the UK's FTSE 100, regulatory bodies and CEOs in other global PLC and private companies, as well as international charities. With a focus...
communication360 are a talented team of producers, journalists, reporters, copywriters, marketing and communication consultants, film-makers and social psychologists. We work with teams to define messages, structure stories, reach audiences and present content with impact. We identify marketing messages, turn words into stories, pictures into promotional videos and content into conversation.We focus on improving content, reaching audiences and inspiring action. We...
I enjoyed the video examples, it put things into perspective. Learning how to break down the story, use examples, data, stats, case studies and understand my audience and I really never knew about the 4 P's. Defiantly will use those going forward.
Awesome
Loving the course so far! Like the tutor's style and already some interesting concepts.
great information
Effective!
Loved it! Great content and very well grounded with tips, videos and excellent debriefings.
A simple take on the story telling. Enjoyed the related videos and external videos too.
It was everything and more than I had expected! A wonderful session. Time well spent.
What I loved the most was how Mr. Green used examples and case studies to make his point. Above all, his way of speaking and delivering encapsulates everything he explained in the session. Very powerful body language.
I truly hope I can bring out a good storyteller in me after watching this.
Thanks
Very useful course on storytelling for business. Hope to start using the techniques for business presentations soon.
Your email address will not be published. Required fields are marked *
Kari R.
Less break up and entries to the videos. You don't need them.