Basics of Social Media ROI

Brief Summary

This course is a quick dive into social media ROI, helping you understand its basics, how it ties into your business strategy, and how to measure it. In just 40 minutes, you'll grasp the essential concepts and start seeing how social media impacts your company's bottom line.

About This Course

What you need to know to calculate the ROI of social media

During the last decade, social media ROI had become one of the most discussed topics around marketing, communication and digital media professionals. Nowadays it is still current and there is still some elements to be untangled and debriefed. I have decided to introduce you to the basics of social media return on investment (ROI), so you can start your learning journey along this topic, an important part of marketing effectiveness and measurement. 

This is a very short and lean course comprising a total of forty minutes of videos explaining which concepts you need to master in order to develop an impactful social media presence and be able to make first steps towards measurement: there are linkages to business strategy, marketing and sales, communication, and the financial outcomes of a company. In the second part, ROI of marketing is explained on its raw hard metrics appearance: the costs and benefits of social media. 

So, if you are serious into social media and are interested in knowing what is the social media ROI, how it fits into your business strategy and company objectives, and want to understand how it should be calculated, then this is your starting point: Basics of Social Media Return on Investment.

• Understand how social media ROI is linked to company strategy

• Address the issue about how social media can impact company results

• Learn how to define and measure the ROI of social media with a simple example