Learn how to design successful smart products and digital business models to maximize information value for customers and stakeholders.
This course is all about guiding you through the exciting world of smart product design and digital business models. You'll get to learn by doing and reshape how you think about bringing new products to life, making sure they really connect with people.
Your roadmap for successful smart product design, delivering optimum information value for customers and stakeholders
For every one digital product success story, there are more than a dozen that have failed. Why? Designing a smart, connected product-- and developing a proper digital business model to support this new product-- requires a completely new approach. Smart, connected products create a fundamental shift in how we do business, altering the landscape of how we develop and validate our products and deliver value to our customers.
In this course, you will learn how to successfully develop and validate your smart product and digital business model design for optimum information value. Each course section targets one of the seven keys to your success when validating your smart product design. Optimizing for information value-- delivered via your smart product and supported by the right digital business model-- increases your odds for success in bringing a smart product to market that customers will want to buy and stakeholders will support.
The course leverages a range of real-world problems showing you how to redesign your products and business model to better meet user needs and for increased competitive advantage. Each of the course’s activities embodies a ‘learning by doing’ approach, applying module concepts to develop and refine your own smart product concepts and digital business models.
Target opportunities to add information and additional product value through the stakeholder journey mapping process
Identify a data strategy for smart product design
Understand four distinct types of digital business models
6 Lectures
7 Lectures
6 Lectures
7 Lectures
10 Lectures
7 Lectures
5 Lectures
Dr. Hostager provides product managers with training focused on bringing connected devices to market. For nearly three decades, Dr. Hostager was a professor of Management and Marketing at the University of Wisconsin at Eau Claire. He received his B.A. from St. Olaf College and his Ph.D. from the Carlson School of Management at the University of Minnesota.
good and useful
Having good times, more curious, interested, experienced with the subject.
This was my first online course and it exceeded what I expected. I was able to follow along with the user interface quite easily and the instructors made it seem as if we were still in a classroom together. Would recommend this course to anyone interested in pursuing a smart product idea!!!
Concise, well articulated, and cleverly outlined. If you are looking for a digital product development roadmap, then look no further Dr. Hostager's & Jason's - 7 Keys To Success When Developing Your Smart Product. This course will provide you with the information and clarity you need in order to execute the next steps of starting your business. The meticulous attention to detail is what really makes this such a great course. A true bargain for the knowledge you will gain.
Highly informative and thorough. Immediate concerns (i.e. sharing your idea, and with who, without it being stolen) are addressed. Really like the explanation of DSJM, and how a Problem must first be identified before a Product can be created and used to address it.
I've just done a couple of modules but so far the course but seems very good! I like how they describe, step-by-step, how to start the process of developing a "smart" product. This course seems great with the new product I have in mind!
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Rodrigo A.
To much talking, they should go strait to the point. This course could be on third of the time if the instructors were more efficient explain things. The slides repete from video to video and don’t add much more information related to the talk…