Enhance your persuasion skills with proven techniques from social psychology. Learn how to get more people to say yes to your requests.
This course teaches you how to get people to say yes! You'll learn six powerful persuasive techniques rooted in science that can help you influence others, both personally and professionally. Plus, Gerry Hurley is there to answer your questions, making it interactive and super helpful.
Getting more people to say Yes to your requests with Social Influence. Learn persuasive techniques to better persuade.
Introduction
This course will provide you with an overview of 6 powerful persuasive techniques to enhance your persuasion.
No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests.
This course draws from scientific research from social psychology to present proven persuasive techniques to increase your ability to persuade and influence.
The course comprises over 67 minutes of video comprising 8 self contained lessons and take away support articles.
Structure
The course provides over an hour of content structured into 3 sections.Â
Section 1 provides an insight into the scientific studies of fixed action patterns found in both animals and people. For certain triggers people and animals tend to consistently respond a certain way. Knowing these patterns and how to trigger them can significantly increase the chances that someone will be persuaded by your request.
Section 2 covers each of the 6 mental triggers or shortcuts to persuasion in detail. Each shortcut has a dedicated lesson which:
defines the shortcut / principle
outlines the science behind the principle
provides real world examples of how the principle is applied in practice
provides tactics or guidelines of how to adopt the principle for use in your own business context.Â
Section 3 provides a brief summary of the key learnings from the course.
So why take this persuasion techniques course?
Course is based on the best selling book, “Influence: The Psychology of Persuasion”, with over 1.5million copies sold and regarded as a seminal read on Persuasion.
Course goes beyond the “what” to provide guidelines and tips as to “how” you can implement this learning in your own business context
Unlike many courses, Gerry Hurley is available should you have any queries. Just email him - he’s here to help.
The hope is that this will be a living course. As students digest the content and look to implement in their own business context, it is hoped they will share their experiences through the discussion board so that all can benefit.
Appreciate how we use shortcuts to guide our decision making
Understand each of the 6 persuasive techniques / principles
Acquire strategies to implement each persuasive technique
Gerry has over 20 years experience in both industry and academia. Having started his career in academia as a lecturer in Computing Science, Gerry progressed to Deputy Faculty Head before joining the corporate world where he excelled in roles ranging from Training Consultant, Training & Quality Manager, Sales Consultant, Key Account Manager and Sales Manager. Throughout his career to date,...
This is a great refresher. Love the accent too.
Absolutely incredible course with very practical and enlightening content. The supplemental materials are super helpful and valuable to refer anytime. I think this is great knowledge to provide and have in understanding social dynamics and operating more effectively. I loved truly everything I learned and will definitely be using it to better interactions, as well as unwanted perceptions. Most sincere thanks to the instructor for putting together such valuable wealth of knowledge !! Highly professional, highly scientific ! I highly recommend this course. It's straight to the point.
Eye-opening information. Thanks for sharing!
Speech is sometimes a bit unclear. I've tried different speakers to listen to the lectures, made no difference.
A great basic for sales, There are a couple of typos, nothing significant
The explanation is concise and relevant to salespeople. Content is informative. Examples are interesting. Highly recommended to beginners.
This course gave me insights into why I have understood the reactions of people under certain circumstances at work and in my family life. I often have a different reaction of opinion to people I think I know. I find myself surprised. This video explained some basics conventions, backed by research, that most people unconsciously follow which gave me new insight.
In fact, I am going through the course a second and maybe a third time to take notes and figure out how I can apply to my life the wonderful lessons presented here. To the instructor: Bravo!! Well done!!
Course provide a good intro to the basic 6 principles of persuasion.
To get real value you need to be able to figure out how the principles can be applied in your specific environment - here the course could use some depth with more examples on how to apply the principles, e.g as employee, manager, business owner, consultant, webshop owner .. etc.
Recommendable if you know nothing or have limited knowledge about the subject.
Sales man, an effective teacher, effective in dating etc.
I wait for new courses.
Your email address will not be published. Required fields are marked *
Yoveen H.
I enjoy the small chunks of info. The flow and simple graphics. Well structured.